---
title: Benchmark Middle East | Blog | Mohamed Hammad
description: Founder & Chief Creative Officer at Benchmark Middle East.
---

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## Mohamed Hammad

![Mohamed Hammad](https://blog.benchmark-ad.com/hubfs/Blog_Authors/Hammad_Pic.png)

Founder & Chief Creative Officer at Benchmark Middle East.

Find me on:

<https://ae.linkedin.com/pub/mohamed-hammad/1a/77/641>

### Recent Posts

<https://blog.benchmark-ad.com/why-pharma-must-embrace-digital-healthcare-marketing-in-the-middle-east>

<https://blog.benchmark-ad.com/why-pharma-must-embrace-digital-healthcare-marketing-in-the-middle-east>

## [[Understanding Multichannel Marketing](https://blog.benchmark-ad.com/topic/understanding-multichannel-marketing) [Why Pharma Must Fully Embrace Digital in 2017](https://blog.benchmark-ad.com/why-pharma-must-embrace-digital-healthcare-marketing-in-the-middle-east)](https://blog.benchmark-ad.com/why-pharma-must-embrace-digital-healthcare-marketing-in-the-middle-east)

## [Ad Agencies Should Practice What They Preach In the creative industry, it’s pretty fair to say that we’re all so busy...](https://blog.benchmark-ad.com/ad-agencies-should-practice-what-they-preach)

<https://blog.benchmark-ad.com/multichannel-marketing-is-it-working-for-pharma>

<https://blog.benchmark-ad.com/multichannel-marketing-is-it-working-for-pharma>

## [Multichannel Marketing: Is It Working For Pharma? Multichannel marketing (MCM) is a term used with increasing frequency around... [Understanding Multichannel Marketing](https://blog.benchmark-ad.com/topic/understanding-multichannel-marketing)](https://blog.benchmark-ad.com/multichannel-marketing-is-it-working-for-pharma)

## [Why Pharma Should Use Local Agencies In The Middle East The Middle East is currently attracting great attention from global...](https://blog.benchmark-ad.com/why-pharma-should-use-local-agencies-in-the-middle-east)

## [It’s no walk in the park working at BenchMark It’s true what they say about me: I expect a lot from my team at BenchMark. I...](https://blog.benchmark-ad.com/its-no-walk-in-the-park-working-at-benchmark)

## [BenchMark Celebrates 8 Years In Healthcare Advertising Eight years is a long time for some in the advertising industry –...](https://blog.benchmark-ad.com/benchmark-celebrates-8-years-in-healthcare-advertising)

<https://blog.benchmark-ad.com/whose-job-is-it-to-be-creative-in-healthcare>

<https://blog.benchmark-ad.com/whose-job-is-it-to-be-creative-in-healthcare>

## [Whose job is it to be creative in healthcare marketing? With the 2015 [Cannes Lions Health Festival](http://www.canneslions.com/lions_health/) taking place next month in June, it...](https://blog.benchmark-ad.com/whose-job-is-it-to-be-creative-in-healthcare)

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- [Understanding Multichannel Marketing (2)](https://blog.benchmark-ad.com/topic/understanding-multichannel-marketing)

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