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Understanding Multichannel Marketing

Why Pharma Must Fully Embrace Digital in 2017

Ad Agencies Should Practice What They Preach

In the creative industry, it’s pretty fair to say that we’re all so busy...

Multichannel Marketing: Is It Working For Pharma?

Multichannel marketing (MCM) is a term used with increasing frequency around...

Understanding Multichannel Marketing

Why Pharma Should Use Local Agencies In The Middle East

The Middle East is currently attracting great attention from global...

It’s no walk in the park working at BenchMark

It’s true what they say about me:

I expect a lot from my team at BenchMark. I...

BenchMark Celebrates 8 Years In Healthcare Advertising

Eight years is a long time for some in the advertising industry –...

Whose job is it to be creative in healthcare marketing?

With the 2015 Cannes Lions Health Festival taking place next month in June, it...

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